Arcade Wizard Assaulted - Subscription-based access to mobile game content is fueling new services like Apple Arcade and Google Play Pass. Last fall, a startup called GameClub also entered the mix to test the idea that subscriptions could generate new revenue streams for some of the biggest mobile game stores. Initially, GameClub's $5-a-month subscription service was only available on iOS, offering access to more than 100 titles that have seen more than 100 million lifetime downloads. Today, the service is available to Android users with a catalog that has now grown to more than 120 classic titles.
The service comes at a time when the gaming industry has largely shifted away from a free-to-play model, and users have become less willing to pay upfront for content — essentially forcing many other genres of games out of the picture. the app stores. . The choice of Game Club did not fit this new climate, as it was not the type to monetize users through in-app purchases and ads.
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As the co-founder and CEO of GameClub, Dan Sherman explained at the launch, the free-to-play model only works for a handful of genres, with the exception of the many genres that the service is trying to bring back. - Like Action, Adventures, Arcade, Tower Defense and more. Basically, GameClub offers games that can be completed, instead of games built around perpetual maintenance loops.
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Similar to how Apple Arcade and Google Play Pass work, GameClub users pay a subscription fee to access the full library. With a subscription, up to 12 people can play GameClub games on iOS and, starting today, Android. The games will be played online and offline and will not include in-app purchases or ads.
In iOS, the catalog has grown to a total of 87 games. On Android, there are 40 at launch, but the company releases more titles so it reaches parity with iOS. A new game is added every week.
"The subscription is a healthy and affordable way to enjoy games, eliminating the cruel ads and loot boxes that define so-called free games," Sherman said in a statement about the launch. "GameClub is the only service that brings these benefits to the entire world of iOS and Android gamers. We are expanding our offering to bring affordable, skill-based entertainment to gamers everywhere, on almost any phone or tablet.", he added. .
The service catalog is curated by Eli Hudup, former managing editor of the mobile gaming site Touch Arcade. Its main titles include Breach and Clear, Paint it Back, Spider: Ritual of the Shrouded Moon, Legendary Wars, Monster Wars, Flick Fishing, Pocket RPG, Cursed Treasure 2 and more.
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These titles are not distributed by GameClub only after the deal is cut. Instead, the Game Club developer team also updates the apps' core code to make the games look and feel new - for example, by optimizing them for the latest screen sizes and resolutions.
Although Apple has banned iOS apps from selling other apps, GameClub is allowed to operate on iOS because GameClub Center is not its own app store. Instead, iOS users have to download individual GameClub games directly from the App Store, where they have their own catalog.
However, getting the appeal approved is not easy. The company says it was rejected by Apple 127 times before launch and its developer account was investigated for a month, during which time Apple stopped reviewing its submissions.
Ultimately, the investigation ended without explanation, Sherman says. He notes that the review process for Game Club became easier once Apple Arcade launched, but also says that Game Club has never been featured in the App Store, perhaps because of its competitive nature with Apple Arcade.
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"We haven't disclosed those numbers, but I can share that we've seen more than double the month-over-month growth in all aspects of GameClub since our iOS launch last fall," Sherman said. "A large part of the mobile gaming community is looking for authentic, premium gaming experiences, and GameClub provides the style of play they are looking for, without intrusive ads, in-app purchases and all the other abuses." which have become synonymous. with modern mobile games,” he said.
With the expansion to Android, GameClub's library now features more than a dozen best-selling games that have not yet been released on its platform, and many are coming to Android for the first time, such as Flick Fishing, Puzzlejuice, Swap This!, Zombie Match Defense, ORC: Vengeance, Hackathon, Raid Boss, Wizard Golf RPG, Cubed Rally Racer, Return of the Zombie King and Potoman in search of Trophies. A full launch list is here. The Central Library will be temporarily closed to the public on Sunday, January 22nd for approximately two weeks. Holds will be available at curbside and Holds pickup windows. More information.
Actor Bill Salling fights waves of invaders in the video game Centipede. February 16, 1982. Photo by Mel Sheltz. Rocky Mountain News Records WH2129, Box 459
In 1981, video game fever was in the Denver area. Speaking to Rocky Mountain News, Robert Pregel, co-owner of the Pinball Wizard Arcade in Louisville's Village Square Shopping Center, recalled the event:
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Video games are the McDonald's of the 1980s. This is where it's at, it's the hottest thing.
Lydia Geary plays Dragon's Lair on September 9, 1983 in Sports Illustrated. Photo by David Cornwell. Rocky Mountain News Records, WH2129, PhotoBox 459
While today video games are often played in the comfort of the home, gamers began to participate more widely in public spaces, such as video game arcades, in the late 1970s and early 1990s. 80's.
In 1974, The New York Times wrote about video games (calling them "space-age pipper machines") and noted their surprising presence in airports and many coin-operated arcades.
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High scorer board video game cabinet. February 16, 1982. Photo by Mel Sheltz. Rocky Mountain News Records, WH2129, PhotoBox 459
- a fixed shooter arcade game with music (!) and the ability to record the names of high-scoring players - which quickly brought video games to a new level of popularity in the United States, invented bars , restaurants, convenience stores, and supermarkets Install- Run the video game cabinet. Arcades, which originated in the 1970s as places (usually located in shopping centers) for teenagers to play pool, pinball, and foosball, have added video games to the his repertoire. Arcade offers video games
Many people want to cash in on the video game trend - and for good reason. An October 20, 1981, article in the Rocky Mountain News ("Zap! Zap! And another Asteroid Bites the Dust") revealed that coin-operated amusement devices (primarily pinball and video games) only took off in the 1980s. Generated $5 billion in revenue. . In 2020, this number is equal to about 16 billion dollars.
Video game lovers hit the tracks at the Funway Freeway Arcade in Cinderella City. January 17, 1982. Photo by Steve Grover. Rocky Mountain News Records, WH2129, PhotoBox 459
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Even the city of Denver once considered video games a way to get money into its coffers. In September 1981, City Councilman Edward F. Burke, Jr. proposed that electronic coin-operated video games be installed in all 25 recreation centers in the city. Burke said.
These kids have money. Every 7-Eleven in town provides rentals and lights with two machines.
As a mother, I want the children to go to the entertainment center to play. They may accidentally do something healthy.
Mark Johnson, 13, with Dragon Lair. September 13, 1983. Photo by Steve Grover. Rocky Mountain News Records, WH2129, PhotoBox 459
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And Donohue certainly wasn't the only one concerned about the effects of video games on children. Nationally, there was widespread concern among adults that young people were wasting significant amounts of time and money on video games.
At a Louisville City Council meeting in May 1982, middle school principal Walt Grabing spoke about plans to expand the Blue Video Arcade on Main Street, citing student concerns, which cross the busy street at lunchtime and after school.
A couple of young wizards put a coin-operated electronic machine through their paces at the Nautilus video arcade in Southglen Mall. October 20, 1981. Photo by Steve Grover. Rocky Mountain News Records, WH2129, Box 459
The docks of an eastern Colorado city took perhaps the most drastic measures against video games when on June 14, 1982, city council members passed a law banning anyone under the age of 16 from playing video games in public.
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Dacon city officials are concerned that young people are "funding video game habits with sex and crime." A report of a daytime robbery in which cash and coins were stolen, as well as a disturbing incident in which a minor was sexually assaulted in exchange for "video game pocket change," were cited as reasons primaries for that. The law is enacted.
The controversy surrounding coin-operated video games would only last a few years. There was an abundance of home gaming consoles available for purchase on the horizon. In 1982, the Denver Yellow Pages added a new section: "Video Games - Home". Listed here are companies that specialize in the sale and repair of Atari, Intellivision, Performance and Colico systems.
While coin-operated video games are certainly not dead, their popularity has never recovered since the early 1980s when home gaming systems like Nintendo moved in.
Today, classic games from the "Golden Age" of arcade games (1978-1984) can be played on computers.
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